Craig Bruce - Director

Born and raised in Ontario, Craig Bruce has built his career around a lifelong passion for cars and the automotive industry. He is a graduate of the Automotive Business School of Canada at Georgian College, where he developed a strong foundation in both the technical and business sides of the automotive world.

Craig’s experience spans nearly every corner of the industry. He has worked in sales at OEM dealerships, gained hands-on insight in a car body shop, and supported customers as a service advisor—giving him a well-rounded understanding of vehicles from purchase to repair and maintenance. He also spent time in the wholesale auto industry as a sales professional at TradeRev (now Openlane), where he sharpened his market knowledge and negotiation skills.

In 2025, Craig turned his vision into reality by opening Bruce Motorcars. As Director and Owner, his goal is simple: to provide a transparent, customer-focused car-buying experience built on trust, knowledge, and genuine care. A dedicated car enthusiast and motorsports fan, Craig brings enthusiasm and integrity to everything he does, and he takes pride in helping people find the vehicle that truly fits their needs and lifestyle.

Our Story

Bruce Motorcars is dedicated to helping every customer find the right vehicle for their lifestyle and needs—whether that means a reliable daily commuter, a track-ready performance car, a tow vehicle for days on the water, or something capable of handling Canadian winters with confidence. With a strong focus on transparency, honest pricing, and expert guidance, Bruce Motorcars takes pride in matching the right vehicle to the right customer at the right price, ensuring a car-buying experience built on trust and enthusiasm.